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How your Website Speed affects your Sales

A websites conversion rate is the percentage of users who take a desired action on your site. The conversion rate is generally associated with how much revenue your website generates.
A user converts, when they take the desired action on your website that you want them to.

Website performance, or website speed, plays a huge role in how much of your traffic will result in conversions. → Increase Your Conversion Rate

According to, 19% of respondents say, on average, they will abandon a web page that takes longer than 2-3 seconds to load, while 8% will leave after one second. Twenty-five percent of online shoppers will abandon a page that doesn’t load within 4-6 seconds.

Website Performance has a Large Measurable Effect on Conversion Rates

Website performance has a large, measurable effect on conversion rates, according to Cloudflare (and many other reputable sources).

Studies have consistently shown that fast page speed will result in a better conversion rate.

See the below infographic from Cloudflare which illustrates the percentage of decrease in conversions as it relates to page load time:
→ Source:
Website conversion rates drop by an average of 4.42% with each additional second of load time (between seconds 0-5)

Website conversion rates drop by an average of 4.42% with each additional second of load time (between seconds 0-5). – Portent

Increase Your Conversion Rates by Moving to GlowFrog

Data consistently shows that website performance = sales. By signing up and migrating your site to GlowFrog, you could be increasing your conversion rates by 20% or more.

I don’t know what you guys did, but ever since I moved to your hosting I started getting a LOT more conversions through my landing page! – Quote from a current GlowFrog Customer

Not a current GlowFrog customer? Sign up for one of our Managed WordPress plans and enjoy a free, fast migration within 24 hours.

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